As part of the launch of http://www.authoritycontent.com/ I’ve been chatting with some living legends of the internet marketing world. And, to kick things off, I wanted to set the bar very high by interviewing one of the greatest direct response copywriters in the world today.
Often dubbed as the “Roger Bannister of Online Copy” (Bannister was the runner who broke the four- minute mile barrier), his most notable success is one of his salesletters, which sold a $1.08 million online on the first day.
I am of course talking about Michel Fortin.
You can listen to the interview, it’s free to download, no optin required. Click here to download it now.
Your SEO coach,
Ps. If you’d to see who else I’m interviewing please visit www.authoritycontent.com or follow me on twitter.
Congrats on this great interview & thank you for sharing the goodies with the world!
My 3 biggest takeaways:
– SEO vs conversions (don’t muddy up the sales page)
– passive voice improves SEO
– dynamic sales page to match the mindset of the prospect
Thank you Fortin and thank you Jenyns!
Thanks for sharing this great interview!
Frankly, when it comes to SEO, I don’t immediately think of Michel Fortin. When it comes to sales letters, yes, he’s among the top.
The one thing that I found interesting in this interview is when he mentioned that using passive voice could actually improve your SEO. Come to think of it, by using passive voice it is easier to put your keyword at the beginning of the sentence. While it is not ground-breaking, this is actually the first time I’ve heard of it.
Great minds, whether in copywriting or SEO, really do have big tips to share. Thanks for this interview! I learned a lot from it.