From Selling the MCG to Freeing Business Owners Worldwide
My entrepreneurial journey started when I sold Australia's most beloved sporting venue, the Melbourne Cricket Ground. From there, I franchised a rock 'n' roll clothing store, built a stock market education business, and founded one of Australia's most trusted digital agencies.
By 2016, I'd built a successful agency but I was trapped by it. Every decision needed my input. So I documented every process, built the systems, hired a CEO, and stepped away. The business ran without me.
The real test came when Michael E. Gerber asked me to drop everything for three months to help launch his final book. The business didn't just survive, it thrived. That experience became the foundation for SYSTEMology, which has now helped hundreds of businesses build the systems they need to scale, sell, or simply take a real holiday.
