A couple of month’s back I attended James’ Scramko Fast Web Formula 2 (FWF2) event. In hindsight it was one of the best internet marketing events I’ve been to in a very long time – loads of content, very little pitch and the calibre of the attendees was superb.
In my opinion, perhaps one of the best presenters (besides me 😉 – click here to watch a snippet of mine) was Brian Johnson from Strategic Profits. Clearly a great speaker, and over the course of an hour, Brian deconstructed one of their most recent break throughs.
For me it was of particular interest since only a few months prior I had recorded an interview with Rich Schefren one of Brian’s business partners. Rich shared how most entrepreneurs have it wrong focusing on building the backend of their business rather than their front end.
Your focus really should be to automate your backend and then look to calculate the lifetime value and the cost per acquisition of your clients. Once you know these figures you’re able to grow your business at the speed of light.
Pretty big insight right? Well Brian took it to the next level by showing a complete example how they have implemented this. Using what they call Evergreen Event Driven Marketing, they’ve almost completely automate your backend.
Suffice to say, this is some pretty high level stuff we’re looking to implement in here at Melbourne SEO Services. So what does that mean to you? Well, knowing how much you need to know this stuff I chased up Brian and recorded a call for you.
Your SEO Coach,
Ps. At the end of the call Brian mention’s Stategic Profits Founder’s Club… I just wanted to fully endorse this program. As a member myself, I believe it’s one of the best business building courses around and at $49 a month it’s easily the best value. Click here to find out more