Have you heard of a guy called Jim Fleck? (www.jimfleck.com) He is one of the old-skool direct marketing legends who has been online since 1997 – that is to say, the dawn of time.
Jim’s the author of the book “How To Make Quick And Easy Money From Your Kitchen Table… In Your Underwear!” – one of the early classics in direct response marketing. He’s a marketing consultant, publisher, speaker, entrepreneur, Internet specialist and highly sought after consultant… a real “behind the scenes expert.”
He’s worked with the likes of Dan Kennedy, Jeff Paul, Rob Legrand, Robert Allen, Joe Sugarman and that’s just to name a few.
Now, being fortunate to have quite a few “foots” in doors, I recently had the opportunity to interview the man himself. Jim was very generous with his time and we spoke for over an hour [well really, Jim spoke, I listened] and it became instantly clear how Jim has managed to build his empire. Quite simply, he knows his stuff.
Among many things we discussed, one of the key insights Jim shared was where most marketers are going wrong. We’ve all been told that the money is in the backend business, and while this is somewhat true, Jim revealed this is not where you should place the majority of your focus.
So where should you spend your time?
Not wanting to leave you on too much of a cliff hanger but… If you’d like to find out the answer to this riddle, click here to download the audio from our recent interview.
Your SEO coach,
David Jenyns
Ps. Like what you heard? Follow me on twitter and I’ll keep you up to date will more free interviews.
You and Jim talked about the long form in email communication, that it does not work mainly because people do not have the time to read really long emails. I was just wondering if this is the same with sales letters? Based on my own experience (as a buyer) that I personally prefer long sales letters because it takes me time to decide when buying something.
Hey Mj,
I think the main message Jim was looking to get across was to not write salesletters longer than they need to be. This comes back to the age old adage “a salesletter can never been too long… just too boring”.
Hope that helps, your SEO coach,
Dave
As an online buyer, I tend to read sales letters if I am really interested in buying the product, no matter how long it is. But I have noticed that yes, it takes forever to get to the bottom of the page, so that causes me to think twice about the purchase.
Are there sales letters that you have read lately that doesn’t take that long to read? I’d love to get a sample and see if that one is really more effective than the long ones.
Thanks,
Lia