Google is piloting the display of author information in search results to help users discover great content. This feature is being rolled out gradually and will be implemented algorithmically, so author information will not always display in search results. Here’s an example of what I’m talking about:

To identify the author of a blog or article, Google checks for a connection between the content page (such as an article), an author page, and a Google Profile. Authorship markup uses the rel attribute (part of the open HTML5 standard) in links to indicate the relationship between a content page and an author page.

I know it all sounds pretty technical (you can read all of googles notes here) but its implications are pretty huge so I wanted to show you how it’s done. Watch the video tutorial below to see how Ryan adds it to this blog and then maybe you can do the same?